NoCo Design Ethos
AT NOCO, OUR DESIGN ETHOS IS A REBELLION AGAINST THE ORDINARY AND A CELEBRATION OF THE UNCONVENTIONAL. WE DEFY THE STATUS QUO, FEARLESSLY EMBRACING RISKS AND PUSHING THE BOUNDARIES OF CONVENTIONAL PRODUCT DESIGN TO BRING ON NEW PRODUCT INNOVATIONS THAT ENRICH THE ACTIVE LIFESTYLE AND THE ATHLETES WHO EMBODY THE NON-CONFORMIST SPIRIT.
WE ANCHOR OUR CREATIVE PROCESS ON FOUR PILLARS; UTILITY, INNOVATION, VERSATILITY AND AESTHETICS. OUR PRODUCTS ARE NOT JUST TOOLS FOR TRAINING; THEY ARE A TESTAMENT TO THE ARTISTRY OF MOVEMENT AND THE BOLD SPIRIT OF THOSE WHO DARE TO BE DIFFERENT.
GYM GEAR INNOVATION
WE INNOVATE IN THE LAB SO YOU CAN DOMINATE IN THE GYM. EVERY NOCO PRODUCT GOES THROUGH MONTHS, IF NOT YEARS, OF DEVELOPMENT, PROTOTYPING, AND TESTING.
WE DON’T ONLY TRANSFORM PRODUCTS AESTHETICALLY – FINALLY GIVING GYM GEAR THE MUCH-NEEDED STYLE THEY DESERVE — WE MAKE SURE OUR PRODUCTS PERFORM AT THE HIGHEST LEVEL AND HOLD UP TO THE RIGORS OF FREQUENT HEAVY LIFTING.
PRODUCTS AESTHETICS
WE STRONGLY BELIEVE THAT GYM GEAR DOESN’T HAVE TO LOOK BLAND, SO WE GAVE IT THE LOVE IT DESERVES AND TOOK ITS AESTHETICS TO THE NEXT LEVEL.
MUCH OF OUR STYLE INSPIRATION COMES FROM SNEAKERS AND STREETWEAR. FROM AN AESTHETICS STANDPOINT, THOSE INDUSTRIES HAVE DEVELOPED TREMENDOUSLY. WE DECIDED TO BRIDGE THAT GAP AND BRING SOME STREETWEAR SWAG TO THE GYM.
AT NOCO, WE CREATE PRODUCTS THAT PROVIDE THE PERFECT COMBINATION OF PERFORMANCE AND STYLE.
OUR DESIGN PROCESS
ALL NOCO PRODUCTS GO THROUGH MONTHS IF NOT YEARS OF DEVELOPMENT. WHAT USUALLY STARTS WITH A NAPKIN SKETCH GOES THROUGH THE FOLLOWING STEPS TO COME TO LIFE:
[1] IDEATION
THIS IS WHERE OUR IDEAS TAKE SHAPE AND START DEVELOPING. WE EXPLORE THE DESIGN SPACE BY LETTING OUR IMAGINATION RUN WILD AND SKETCHING AS MANY VARIATIONS TO OUR IDEAS AS POSSIBLE.
[2] ENGINEERING
ONCE WE FINALIZE A WINNING SKETCH, IT’S ON TO THE ENGINEERING PHASE. THIS IS WHERE WE DIVE INTO THE DETAILS AND CREATE CAD (COMPUTER-AIDED DESIGN) MODELS, PRODUCTION BLUEPRINTS/TECH-PACKS, AND DO EVERYTHING ELSE NEEDED TO CONVERT OUR IDEA FROM A NAPKIN SKETCH TO A PHYSICAL PROTOTYPE.
[3] TESTING
ONCE WE HAVE A PROTOTYPE IN HAND, WE PUT IT TO WORK. WE STAND BEHIND OUR PRODUCTS BECAUSE WE’RE THE ONES DOING THE TESTING. WE CREATE PRODUCTS THAT WE WANT TO USE.
EACH PRODUCT GOES THROUGH COUNTLESS ITERATIONS OF PROTOTYPING AND TESTING. WE REEXAMINE OUR ASSUMPTIONS FROM THE IDEATION PHASE AND SEE WHAT WORKED AND WHAT DIDN’T. THEN, WE OPTIMIZE AND DO IT OVER AGAIN UNTIL WE GET IT RIGHT.
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