Have you ever noticed how boring and bland most weightlifting belts look? We have, and since we believe you deserve better, we decided to do something about it. So, we hit the drawing board with one goal in mind – to create the undisputed best belt in the market. That’s right — the new champ is here. The innovative NoCo Belt is where style meets performance. Aesthetically inspired by streetwear and sneakers, the belt features exposed stitching, abstract zig-zag patterns, CNC’ed buckle, and laser-etched details to make a bold statement while you go for your next PR. But our attention to detail doesn’t stop at looks — the NoCo Belt features a contoured design that sits perfectly between your ribs and hip bones, providing 360 support without uncomfortably digging in during lifts. It also features the first-ever Ab Plate technology that provides much-needed front support while doubling as a track to keep the belt in line while you adjust the tightness. The NoCo Belt exists at the intersection of utility and self-expression to help you perform at your best and to bring out your inner beast.